Marketing your business can often feel like a minefield, with talk of ‘Return on investment’ (ROI), the choice between online and print, different social media platforms – the decisions are endless. But fear not, we’ve compiled a list of 4 top tips to help guide you through the pitfalls to create a successful and cost effective marketing campaign.

Create incredible content.

A healthy blog is an essential online marketing tool for any type of business. Blog posts should make up pages on your website, but we’ll explain why in a moment. The best blog posts are giveaways, by that we mean top tips (just like this article!), alternative uses for products, case studies, etc. that grab your audience’s attention and gives them new and valuable information to take away. Once you’ve written your compelling article full of great content, you can easily and quickly share it across all your social media platforms (Facebook, Twitter, Google+, LinkedIn, etc.). This means that not only does your blog post reach all of your followers and their friends/connections, but it also gives them an easy click-through to your website and an opportunity to ‘share’ and do a bit of marketing on your behalf! If a consumer reads one great article on your website, chances are they’ll take an extra couple of minutes to take a look at what you do and what other valuable information you’re giving away! The goal is to become a respected and trusted leader of your sector by what you’re creating and sharing.